Society Always Wants New Things

You're not going to get rich renting out your time
But you say that you will get rich by giving society what it wants
But does not yet know how to get
At scale
That's right
We talked about before money is IOUs from society saying You did something good in the past
Now here's something that we owe you for the future
And so
Society will pay you for creating things that it wants
That society doesn't yet know how to create those things

Society always wants new things
Society always wants new things
Society always wants new things
And if you want to be wealthy
You want to figure out which one of those things
You can provide for society
That it does not yet know how to get but it will want

Almost everything is in your house
In your workplace
And on the street
Used to be technology at one point in time
There was a time when oil was technology
That made JD Rockefeller rich
Cars were technology
That made Henry Ford rich
Technology is just a set of things as Alan Kay said that “Don't quite work yet.”
Once something works
Its no longer technology

Society always wants new things
Society always wants new things
Society always wants new things
And if you want to be wealthy
You want to figure out which one of those things
You can provide for society
That it does not yet know how to get but it will want

…that's natural to you
And within your skill set
Nd within your capabilities
And then you have to forgot to scale it
Because if you just build one of it that's not enough
You gotta build thousands or hundreds of thousands or millions or billions of them
So, everybody can have one
Steve Jobbs and his team of course
Figured out that society would want smartphones
Computer in their pocket
That had all the phone capabilities times 100
And be easy to use
So, they figured out how to build that
And then they figured out how to scale it
And they figured out how to get one into
Every first world citizen's pocket
And eventually every third world citizen too
And so, because of that they were handsomely rewarded
And Apple is the most valuable company in the world
First it starts with an act of creativity
First you created just because you want it
You want it
And you know how to build it
And you need it and so you build it for yourself
Then you figure out how to get it to other people and then for a little while rich people have it
Like for example rich people had chauffeurs
And then they had black town cars
And then Uber came along and everyone's private driver was available to everybody
And now you can even see Ubers pool sort of replacing shuttle buses because it's more convenient
And then you get scooters which are further down market of that
It's about distributing what rich people used to have to everybody
But the entrepreneur jobs start even before that
Which is creation
Entrepreneurship is essentially
An act of creating something new from scratch
Predicting the society will want it
And then figuring out how to scale it
And get it to everybody in a profitable way
And self-sustaining way

Society always wants new things
Society always wants new things
Society always wants new things
And if you want to be wealthy
You want to figure out which one of those things
You can provide for society
That it does not yet know how to get but it will want

Society always wants new things
Society always wants new things
Society always wants new things
And if you want to be wealthy
You want to figure out which one of those things
You can provide for society
That it does not yet know how to get but it will want